PROPcasts
Welcome to PROPcasts, the official podcast of Propeller—where we give our listeners insight into the world of healthcare marketing. Hear the latest in healthcare innovation, technology, social trends, and more. Hosted by Michael Meyer, director, producer and seasoned interviewer, here you'll meet the thought leaders behind our work and those that influence it. Join us as we turn talk into action!
PROPcasts
Everything you want to know about Omnichannel but are afraid to ask with Diana Snyder, VP, Experience Strategy
Diana Snyder, VP, Experience Strategy, shares her expertise on how to stand up an appropriate and approachable omnichannel activation. While omnichannel can feel like a complex topic with multiple definitions, Diana breaks down how to use the various available levers, from technology and targeting to asset ecosystems, in a simplified way to create a personalized customer journey. “Closing the loop with your customer a little bit at a time is the best way to take the complexities of omnichannel and bring it back down to earth.”